How To Create A PR Crisis - Your kid's too fat, too small DENIED

Posted by media_collective at 9:36 AM . Friday, October 23, 2009
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In the forefront of the Nations mind is the Health Care issue so, now is the perfect time to create a PR nightmare not only for the companies involved but the industry as a whole.

Quick and easy way to bad PR
Pick on some babies and demonstrate a lack of common sense, a process to review and correct glitches in the system.

Your Kids To Big

Your Kid's Small & Off The Curve - Denied

Even though in the end both babies were "approved"  (after their national media exposure) for coverage the damage is already done.

It is a PR nightmare for these companies and insurance industry as a whole because they added fuel to the publics disillusionment with the health care system, its costs, control over care or lack there of.

What do you think?

Did the two companies approval of coverage was enough to correct their PR nightmare?

Posted via email from Media Collective -Social Marketing, Advertising And Nerdy Things MindShare & Beyond

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