Beyond Tweetface Providing A Win-Win Exchange

 

Win-Win for Adagio Teas is that they created a useful tool for their customers that compliments their product line.

Secondly they get valuable insight on the timer users preferences through the sign up process. They they will be able to build a focused list to offer rewards to "customers" or incentives to "not-yet-customer", timer users

I wonder if they take the timer one step further by tracking which tea types are being timed and by whom, creating further "by customer" intelligence to offer customer specific incentives, suggestions and offers based on their tastes?

Any Industry Can Maximize A Win-Win Exchange

A little creative thinking, listening to your customer wants and needs and knowing the value of a engaged customer you can move beyond unfocused Tweetface conversations that create difficult to measure results and create a Win-Win Exchange that adds bottom line value for you and your marketplace.

Examples:

Athletic shoes & the app - how about a pedometer app (iphone/android) that tracks time and foot falls and posts it to a brand community site. Shoe wearer could have a profile that tracks progress, allows them to interact within brand community. Brand could continue to engage user by offering relevant tips, hints and support for their stated goals.

App could lead to repeat business. With footfall awareness at XXXXX total foot falls or distance; brand could offer app user a discount on a new pair of shoes the next time the logged into their app or put it in their community inbox?

Oil Change - How about if you utilize lists within twitter or facebook and segment your social customers by month Tweet/FB them reminder oil change is due that month with a discount offer. Or follow us offer like Adagio Teas. How about building relationsips with other close by businesses that would offer complementary to you both offers that can drive business.

Example: Reward Loyality, this is your fifth visit, we'd like to say thank you for your continued support by giving you a gift certificate to have your car detailed at XYZ car wash.  - XYZ carwash sells you the certificate at a discount, yet receives value from exposure to a new potential customer. Carwash customers receive are presented with discount coupons to your Oil Change Shop.

Restaurants- Go beyond the Mayor reward  -  listen in, if live time check-in occurs how about direct @ tweeting offering a free drink, complementary desert or a next time discount? These folks are giving you Free WOM advertising to their followers and followers followers! In this case many who participate in this activity have hundreds if not thousands of followers & friends who see this message. How much would a newspaper ad cost you to reach that many eyes?

In the above examples, you should know the dollar value of each customer from the first time visitor to repeat customer. Knowing and tracking this value allows you to create the approperate incentive for that customer.

Example of knowing your customer value in relation to Win offer for example
Oil Change example: My car costs $75 for each oil change. 5 oil change visits means I have been a customer for over 1 year and have spent at least $375.00 on oil changes. A negoiated car detailing rate from provider for $37.5 is simply a 10% discount off of gross oil change income.

The goal of this article is to hopfully help inspire you to go beyond the simple tweetface engagement.

Look for ways to add win value to your social marketing investement that helps to convert followers into fans that buy. 

Create best in trade or customer experience and service by implementing a WIn-Win Exchange Minset And Method

 

Posted via web from Media Collective -Social Marketing, Advertising And Nerdy Things MindShare & Beyond

5 beginner tips for social media marketing

A Media Share Post:

This HubSpot article is a brief synopsis of 5 elements to think about in the Social Media Marketing Space.

In the article incites on the following topics
1. Identify Your Market & Listening
2. Engaging in the party and getting involved.
3. Give to the community, its not a Me world.
4. Learn the tools and dress for the party
6. Measure your success, know what works for you

Good basic things to think about when going social in your advertising, marketing and pr spaces.
http://ping.fm/cbs1G

Shhhh Social Media The Secret Builder- Are You Talking?

Shared from twitterverse this video reinforces that as a small business you are positioned to compete with the big players within your community space.

What is it going to cost you to compete?

Time & Passion thats it

So while the big guys buy static space ads, yellow pages, and are standing alone and talking to a empty room, and are slow in adopting trends and communication methods, if your investing in talking within your communities... well

Watch the video, I could not say it better than Gary ok I would a little more cleaner in language but that aside

Warning there is some strong language

Socially Speaking Mac vs. PC Messaging Tactics And Advertising Exploration.

Reputation, value and market share wars between Microsoft's PC and Apple's Mac platforms is like an ongoing tv drama. Intrigue, affairs of the heart, calamities and finger pointing and suspense.

The Story Backdrop

Bill & Steve at onset were at two different points with the markets they were targeting with pc servicing the business use and Mac servicing creative but the path in the distance was set to converge as consumers did not want to be restricted to one box. Business's wanted to be creative and creatives wanted to do business.

Without going though the long history of the two systems I'll use the analogy of ice cream vanilla vs chocolate. Now the two platforms systems and perifreals that drive them are now like a scoop of each in the same cup, pc's can be creative and Mac's can mean business. They have reached the point of convergence - a cup of mocha.

No where is it more evident that neither of them want to share cup or path. So how do they differentiate, saga style of course.

Let the advertising wars begin

To date the story each antagonist(pc & mac) has told runs the gamut of emotions all played to the channel watchers mindsets. From ego to frustration, love and dislike, inclusion to exclusionary each is turning up the volume and enlisting the aid of their viewers, seeking to create loyalty, identification. Enter in divide and conquer.

This said, I would like to explore the current Ad campaign "The Mac vs PC" I would like your opinion and incites beyond the surface. To do this below are a few of the stories being told via their commercials.

Thoughts to ask yourself:

• Is the message accurate and does it influence choice in brand?
  
• Which just based on commercials addresses wants, needs problems & offer solutions?
  
• Is public display is more entertainment in nature and does it influence choice?
  
• Does messaging create conflict in market mindset.
  
• Is there a reverse effect? Meaning does it divide and conquer or just create awareness for both?
  
• Messaging more ego based than value, feature or price based?
  
• Which communicates to a larger segment mindset?
  
• Given choice, at point of purchase, both options have the same features but price differential which brand would be chosen? (did commercials influence choice)
  
• From a social media standpoint who's commercials engage their audience - is one more of a two way conversation than the others?
  

To begin see some of the previous commercials 15 shorts:



Now See Others Entering the mix upis this format diluting the brands reach by copycat style?






Format Opens up to other opinions Negative: messaging creating a divide in mindsets - do they bare weight or influence?

Mac Killed this guys inner child





Tit for Tat - Were these evident to market.

Restart - pc crashing is a thread within the mac ad's - truth in comparison?





Tribe engagement - in the below two videos Microsoft is engaging its audience with upload your I'm a pc ad's also, notice no mention of other brand, creating a singular focus.



Social Identification & participation - is this format effective for identification with brand, engaging and loyalty building? Back to beginning paragraph notice messaging addresses the convergence factor of doing business & being creative.



What will be Mac's response? What do you think would be effective? Should Mac drop PC exposure from its follow up ad's?

Should Mac change its direction to appear more friendly? Most ad's are entertaining but outwardly focused on PC fault finding. Should they position to a Mac & Me mindset communicating to their audience directly?

The story continues: