Megan Stands Off Against Laptop Hunters

In this round of the Mac vs PC Ad Tit for Tat Continuum its Mac responding to PC's Laptop Hunter series of commercials with a laptop hunter named Megan.

Meeting Consumer Triggers In Messaging

The Laptop Hunter series address tigger points such as price point, available options, variety in choice even touches on the "are you a follower or ego purchaser" in the initial commercials. Now with the latest entry in the below clip the Laptop Hunter is touching on a large segment of Mac users, the artist, movie and media production segment.
Note the desired list of features, you will see these in the response message from Apple, with the difference being price point which Mac avoids.




Enter In Megan

Character Megan is looking for a laptop with no virus, crashes, fast processor, large screen and no headaches - sound familiar?



The Differences

In the Laptop Hunters they utilize perceived real people. With $2,000 in hand to buy a computer (any brand) Laptop Hunters are turned loose in computer store to shop for a computer that satisfies their desired list of features wanted. They also get to keep the change from their $2,000 allotment. End message is, value and savings with all bells and whistles.

Megan Mac Ad Response - Is Megan perceived as a real person with real issues? Response is in a studio setting and follows the Mac vs PC brand commercial presentation. Megan runs through her want list and the PC choices dwindle down to nothing upon "no virus" statement.
The missing piece is price point value and affordability in product or mac unique features & functionalities.

Similarities

Both brands neglect to touch or address their particular consumer friction points or operational difficulties nor address solutions.

In this commercial series, the professional graphic or media group is targeted. What is not communicated is, that many within this segment have had exposure to both Mac & PC systems and often own both a Mac and a PC for their individual strengths and/or functionalities.

So the question is
Does the messaging in this round of Mac vs PC address the more educated in product segment? (pro or savvy media production users)

Thoughts:

I think PC hit the mark on showing the options customizations and features available and price point.

PC failed to mention that you can add/customize processing speed & memory and address virus issues with software. PC could have also addressed functionality benefit, that on a PC you don't have to allocate memory to individual apps to run and user can operate multiple apps at the same time with out "mac freeze"

Mac commercial:

I like Mac's but feel at this point within the sequence instead of reactionary would like to see them talk more about Mac benefits rather than PC "virus or crash" because they too get virus and have crash/freeze issues.

Mac failed to talk about all the applications Mac specific that make life & job easier for this market segment, freeing up production time which would address the Money/Savings issue from the PC commercial.

The What's your Time Worth response - Show what Mac does to make work, tasks and media easier, faster simpler to do. Resulting in time savings = money and over life of ownership the professionals initial investment in purchasing a Mac will result in bigger savings or more time for the pursuit of happiness, because of ease of production.

What Do You Think?

Setting aside Mac or PC preference's and looking at just the message presentation its self which, do you feel communicates to the audience in a more believable way?

Should the Laptop Hunter series also address or feature buyers asking the questions such as virus or processing speed and show solutions?

Do you think Mac seems reactionary and should focus on their benefits vs talking PC problems or mirroring their commercials?

See the other Tit for Tat Mac vs PC commercials