In a world of instent communication this is a good example of customer service on a national scale, Where obviously social media negative or complaint comments prompted the same format media to deliver a message back to its market community.
Before twitter, facebook, friendfeed or others many customers felt like they were in a vacuum of a half full glass.
Not anymore
As this example shows, an individual does have a voice and combined together via the social speak stream, companies will notice.
Companies glass half full
While some companies are intimidated by the social speak others see it as an effective opportunity to quickly engage their markets concerns, service issues and to let their customers know that there voice had been heard.
Posted via web from Media Collective -Social Marketing, Advertising And Nerdy Things MindShare & Beyond
2 comments:
MediaCurves.com just conducted a study on 601 mobile phone users viewing the recent YouTube video posted by AT&T which addresses common issues with the iPhone. Results showed that the majority (92%) reported that the video helped the phone carrier. The study also found that the majority (87%) of viewers reported the YouTube video was effective but that the video had no affect on favorability ratings for AT&T or the iPhone. More in-depth results can be seen at:
http://www.mediacurves.com/Advertising/J7551-ATT/Index.cfm
Thanks,
Ben
Thanks ben, that was a interesting study.
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