So Do You Think Social Media is A Time Waster?

Going to save myself a ton of time explaining the value of social media when it is so well done in this YouTube Video

Blogs Loosing Their Authority? Change How Authority Is Measured

Thoughs on post by TechCrunch
Are Blogs Losing Their Authority To The Statusphere?

Basically, measurement of authority is via link weight or on page read and engagement, and article is about loss of on blog participation due to social applications, services like twitter, friendfeed and others that allow realtime engagement.

I think that the bar for measurement should just be looked at differently.

Authority if measured by reach/influence, if you used the simple analogy of distribution, Ex: Crest is a brand it distributes to multiple stores, does it lessen its influence or brand/product affinity?

The same would be for blogs, Author is the brand, blog distributes through multiple channels both on site by use of widgets to pull in live stream social network conversation as well as push through syndication.

Measurement would then be adjusted to the impression value, are people seeing them or a total picture of their social world as well as on site measurement combined. So not just the link or on blog commenting but by re tweets, likes, friendfeed engagement ... etc.

Shhhh Social Media The Secret Builder- Are You Talking?

Shared from twitterverse this video reinforces that as a small business you are positioned to compete with the big players within your community space.

What is it going to cost you to compete?

Time & Passion thats it

So while the big guys buy static space ads, yellow pages, and are standing alone and talking to a empty room, and are slow in adopting trends and communication methods, if your investing in talking within your communities... well

Watch the video, I could not say it better than Gary ok I would a little more cleaner in language but that aside

Warning there is some strong language