Lost Rank What The Heck?

Professional SEO's, webmarketers or the inhouse do it yourselfer have all experienced a sudden drop in website ranking at some point in their carrier or website life. 

What Do You Do About Your Website Plumenting In Rank?  Well have a plan Stan! 

You just launched a couple of months ago and woo hoo, its bright up here at the top, now I'm no where to be seen and in the shadows of dispair.  This is a typical sceneiero in new site launches, the engines index them, you enjoy a temporary boost in rank only to find it gone.  There are annomolies that maintain their rank especially if they bought an older domain off of the resale market, or they are highly focused, low competition niches or lastly have a hughe budget and team of seo's, link builders and expert writters to provide a consistent growth in content. 

a. This is normal
b. Keep on a forward moving path, adding quality keyword topic related content on a reguar basis - that means shoot for once a day for the first couple of months.
c. Guest comment on related blogs, make sure to use your url in the comments  ie link building
d. You do use your FREE google webmaster tools right? 
e. Take advantage of building up your social profiles  across twitter, facebook, posterous, foursquare and also flckr (name your images with keywords please)
f.  Join Targeted communities, if you sell bike shorts, well you should not be spending your time and effort in the cooking forums - it's about focus

Established Sites:
If you have a backup contigency budget to implement a ppc or other paid traffic generation. Think of it as a rainy day fund.  Set asside a reasonable budget for a 60 day period of paid for inclusions,  ppc or cpa advertising. This will give you a generous amount of time to address what may be causing your sudden decline. 

What is reasonable? Well there are many tools on the market that help tell you what your "keywords are worth as well as what is the average spend on those words. Knowing what this is gives you an idea of your target rainy day fund. (check out google webmaster tools, or browser plug in seoquake )

Both Rainy day funded and no/low budgets

Have a "what the heck" reason finder method in place to discover why the sudden loss in ranking favor could put you back on the road to recovery.

a. Check to see if there has been any algorithm changes within the search engines you have been ranking in.
b. Back track any changes, seo or other wise that you have done to your website, including any new backlinks that look suspicious.
c. Of course you have been monitoring your competition, check out to see if your vertical in industry competitors have made, which also can change your ranking. 
d. Check your servers and your error logs. Maybe tech changes have created slow loading or errors on pages, these can cause rank plumeting especially if a site wide issue.
e. Be honest, have you gotten complacient in adding content, link building  of low/no quality?  Re-energize your site with some fresh content and get back on  a pro-active publishing schedule.
f.  Check your inbound links. When is the last time you proactivly adding high PR value inbound links to your interior content?
g. Mentioned above, check your webmaster tools and other Free search /webmaster tools many have evolved since the last time you were there.
h. Take advantage of some of the free PR release services, create a press release and submitt it.  Also if you dont have one add a News & Press Release Section on your site.
i.  Gust blog, or post off of a complementary to your industry website, make sure you get linked credit.
j.  Utilize your established relationships and your mailing lists, create a buzz worthy newsblast to your advocates.
k. Diversify your online exposure!!!!!!!!!!  Don't be dependent on any one source of traffic for a bulk of your business.  Start creating multiple channels that way blips in algorythems will just be a annoying misquito vs. having your wallet dissapear.

 

Lastly don't panic, be patient and take practical purposful steps to rebuilding rank

 

Posted via email from Media Collective -Social Marketing, Advertising And Nerdy Things MindShare & Beyond

Wait Dont Wash That Dirty Window!

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SEO Friendly Tweet Aggregating You Into A Blog! You will be assimulated!

Checking out twylah.com - Turn your twitter stream into a SEO friendly blog
I'll Bite,  findings, screen shots, and seo eval.

Go Ahead Aggregate - Features

1. My Blog - Its a twitter aggregator, shows what your talking about seems to pull freq. tweeted topics and #" (if you use them=cool for keeping up on chat groups or #'ed topics)
2. My Stream - See what the people you're following are talking about (not sure if it soly pulls mutual friend/follow or just follows) by keyword, topic or group.  Neat way to find out, maybe better connect via popular topics of Your Stream vs. whole twitter topics, if your interested in building your conversation with your community.
3. My Mentions - Shows you your mentions and where they come from, interesting is if you participate in chat groups it pulls those popula rt. into organized tabs, also shows your "popular word rt triggers". This is great because you can see if the groups you participate in are really conversational/ give value Plus, by orginizing mentions into top level "word" rt. shows you  what is it that You talk about that warrents rt. also what doesent.
4. Lists: Twylah can pull your lists and you can get the same incites as the above, ie. topics, terms and more.

   Some Screen shots (combined)

Is it SEO friendly? A Geekette Under The Hood Look.

1. Header Area:

   Is there full meta data? no but there is the "title tag"  : for full seo should at least have a discription meta tag too.
   (<title> MediaCollective's (MediaCollective) Tweets </title> )

   Code imbedded? - good job here, there is no heavy scripting in the header area, all is stored in a outside script and called in.

2. On To The Body - Whats displaying?
   css type menu that displays the links in a list format -  what I find is that to generate the menus its pulling via how they propeagate your various menu's. For example in "My Blog" menus made via. "active topics & tweet cloud" .  The links are seo friendly without a "no follow" tag. Seo friendly or You on twitter, while seo friendly some words used as "Link text"  may not add value  example: I participate in topic/interest twitter chats, well wgbiz or sm63" don't add value to my SEO or link weight but "facebook & social media" do.

   In the stream content:
   In your content stream it does show content in <p> tags with urls in <no follow>  urls to the content it pulls = good for the blog because if it gets indexed it is not passing pr weight to the aggregated content, but from the ( @)  content provider being pulled in it is not adding link weight to their material.

   It does not display <b> bold or <h> header tags in content which is another good SEO standard.

   All in all for what twylah is and does the seo claim is basic but beyond other comprable services.

Going to give it a use test to see

1. Does it help me to communicate with in my community, giving better value to my followers
2. Help me to manage multiple aspects of my twittersphere.
3. Help to build richer twitter relationships?
4. Help me to discover conversations and topics that might be getting lost?
5. At a glance to see if what I say and do on twitter is what I think it is vs. what the tool says
6. Do the tabs it creates change if a common word is entered over a period of time (will this help as well for search engines that are aggregating twitter streams = topic association) .

 

Posted via email from Media Collective -Social Marketing, Advertising And Nerdy Things MindShare & Beyond

Helping out a friend with header fun

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Cheeky or Gross? AD Lost In Translation

Regional brands that are appearing on world wide networks should take care in cultural meaning differences.
Cheeky or Gross?

Opinion:
In area's not familiar with brand or product what you may think as edgy can totally impact your products ability to get adopted in other countries should you choose to expand.
If OK where your brand lives, than limit the venues to where brand is known & adopt a alternate version for territories unknown.

This reminds me of a AMX promo for the Black Cards.
A few years ago, a couple of mine in Mexico were sent a beautiful high gloss black box with a fancy red ribbion on it, (of course inside was the card promo)

Did it get opened?

No it created quite a bit of havoc with the more mature wealthy Hispanic demographic.
On receipt of such a "beautiful black box" their take on what it was, It was a death announcement. They were quite upset when they realized it was a promo item.
Needless to say, what would work here in the US did not translate well in Mexico.

Likewise, this ad might work in its country of origion but here it implies something all together different as well as creates a perception of what the product tastes like.

 

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The Next Great Ad Network? California Considering Digital License Plates

Broke California Senate Passed a bill SB1453  vote of 25-0 to give the DMV authority to investigate the use of electronic license plates on cars that will at stops of longer than 4 seconds will become a digital advertising display to raise revenue for the state.

The State would become a Mobile Ad Network,, watch out google, facebook and others who monetize via ppc or cpm or even display. If they opt to do this and begin generating income, don't you think other states will follow ?

Ok I'll admit it, I reside in the Sunny So. Cal area. We have a lot of awesome things here from spectacular weather, beautiful beaches, easy going life styles, we love the arts and green things BUT,

I see a problem with this:

• Citizens already pay license & registration fees - sudo forced employment w/ no benefit, nor is there mention of credits to drivers for use like solar grid systems do.


• Forcing cars to display advertising on private property- constitutional issues?


• Privacy with the plates ability to track vehicles to serve ad's they are in effect attaching a state controlled device to monitor your driving behavior, where you are and what you are doing.


• Would it interfere with law enforcement? Hey if I stop they cant see my license number?


• How about ad's displayed totally disagree with your values, or are brands you don't advocate for or embarrassing ads
  
  I dont know of any man 40+ that wants to drive a car with a license plate flashing about Viagra.
  
  
  How about a woman in a car" - Traffic getting you a little aggravated? You might need a Midol.Vote For Bob Blunderer For Congress because the other guy xx$%."

  Of course they push, we can use it for amber and emergency alerts, but in reality people will become accustomed to dialing out aka not paying attention.

  So, what do you think?
  

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To Digest Later - Collection of Articles by Clay Shirky

To Digest Later - is my to read and explore catagory

Here Comes Everybody Author's site with a collection of articles that lead to the authoring of the book, Here Comes Everybody: The Power of Organizing Without Organizations.

The collection of articles are nicely organized into topics on one page ( topic headers I clipped to investigate) www.sharky.com

Amplify’d from www.shirky.com

Clay Shirky’s Writings About the Internet

Economics & Culture, Media & Community, Open Source

My new book, Here Comes Everybody: The Power of Organizing Without Organizations, is coming out in February 2008, from Penguin Press. Here Comes Everybody is about what happens when people are given the tools to do things together, without needing traditional organizational structures. It's coming out first in the US and the UK, and can be pre-ordered at booksellers everywhere. (Later this year, there will be a Dutch, Portuguese, Chinese and Korean translations.) Along with the book, I am launching a Here Comes Everybody blog, designed to both chronicle and extend the themes of the book. I'm delighted to finally have to book out, and to be able to begin blogging about it. In addition, this site collects many of my older writings, from which many of the themes of the book arose. Thanks, as always, for reading, -clay

Popular

Globalization and The Internet

Network Economics

Media and Community Read more at www.shirky.com

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